Education SEO Service CASE STUDY - Ara Education

Education SEO Service CASE STUDY - Ara Education (araeducation.in)

How technical and on-page SEO turned Araeducation. into a consistent organic search performer

CLIENT Ara Education

AGENCY Webbitech

SCOPE Technical SEO + On-Page SEO

Ara Education (araeducation.in) came to Webbitech looking to improve its visibility on Google Search. Despite having useful content on the site, the domain was struggling to earn clicks or rank competitively, which limited the amount of organic traffic reaching the site. Webbitech ran a combined technical SEO and on-page SEO program to fix the underlying issues holding the site back and to rebuild its content for both search engines and readers.

Before the engagement, Google Search Console data for araeducation.in showed a site that was being indexed but not performing:

• Low click-through rate (0.9%) despite reasonable impression volume, suggesting listings weren't compelling or well-optimized
• Weak average ranking position (21.8), keeping most pages on page 2–3 of search results and out of easy reach for users
• Technical issues, including slow page load and HTML errors that were likely holding back crawling, indexing, and rankings
• Sitemap issues preventing some pages from being discovered and indexed efficiently
• Duplicate and thin/AI-generated content across pages, which diluted relevance signals and made it harder for any single page to rank

Technical SEO

• Audited and resolved page load performance issues to improve site speed
• Identified and fixed HTML errors affecting crawlability and rendering
• Diagnosed and cleared sitemap issues so search engines could discover and index pages properly

On-Page SEO

• Identified duplicate content across pages and consolidated or rewrote it to be unique
• Replaced generic AI-generated content with original, unique copy tailored to each page's intent
• Rewrote meta titles and meta descriptions across key pages to improve relevance and click-through rate

The Search Console data below compares performance before the engagement (June – December 2025) against performance after the SEO work was implemented (March – August 2026).

TOTAL CLICKS 2.75K →  9.61K +249%

TOTAL IMPRESSIONS 312K →  575K +84%

AVERAGE CTR 0.9% →  1.7% +89%

AVG. POSITION 21.8 → 10.8 Up 11 spots

 

Before 

Google Search Console — Performance report prior to Webbitech's SEO work

After 

Google Search Console — Performance report after Webbitech's SEO work

Clicks grew from 2.75K to 9.61K—a 249% increase—while impressions grew 84%, from 312K to 575K. Because clicks grew much faster than impressions, average CTR nearly doubled, rising from 0.9% to 1.7%. Average ranking position improved from 21.8 to 10.8, moving the site from the bottom of page 2–3 to the top of page 1–2 of Google search results.

Beyond the site-wide traffic gains, several of Ara Education's priority keywords moved from completely unranked (outside the top 100 results) to page 1 of Google. These are live search screenshots taken after the SEO work was completed.

Keyword	Before SEO	After SEO
"CA Coaching Institute in Chennai"	Not in the top 100	Page 1—#5
"best ACCA institute in Tamil Nadu"	Not in the top 100	Page 1—#1
"CA coaching center in Pondicherry"	Not in the top 100	Page 1—#2
"US CMA Institute in Coimbatore"	Not in the top 100	Page 1—#1
"enrolled agent course in Chennai"	Not in the top 100	Page 1—#1

 

"CA Coaching Institute in Chennai"—Page 1, Position 5

 

 

 

 

 

 

 

"best acca institute in tamilnadu" — Page 1, Position 1

 

 

 

 

 

"CA Coaching Centre in Pondicherry"—Page 1, Position 2

 

 

 

 

 

 

 

 

"us cma institute in coimbatore" — Page 1, Position 1

 

 

 

 

 

 

"enrolled agent course in Chennai"—Page 1, Position 1

 

• Fixing technical foundations (site speed, HTML errors, sitemap) made the site easier for Google to crawl and index
• Removing duplicate and low-value AI content and replacing it with unique, purpose-written copy strengthened relevance signals
• Rewritten meta titles and descriptions made listings more clickable, nearly doubling CTR
• Together, these changes drove a 3.5x increase in organic clicks and moved average rankings up 11 positions
• Five previously unranked priority keywords (outside the top 100) now rank on page 1 of Google, including four #1–#2 positions