Posted Date : 07 Sep 2026
When we started working on Arunai Academy, our primary challenge was not simply improving rankings or adding more keywords. The bigger issue was understanding how multiple Arunai Academy domains were affecting the visibility of the new website.
Arunai Academy had older domains that were already present online and appearing in Google, while a new domain, arunaiacademypgtrbbotany. in, was being developed as the current website.
This immediately raised an important SEO question:
Which domain should Google recognize as the primary website for Arunai Academy?
Instead of treating this as a normal content optimization project, we started by investigating the domain structure, indexing status, technical SEO issues, and the signals being sent to search engines.
The biggest challenge we identified was the presence of multiple Arunai-related domains.
Older domains such as
had already existed online, while the new website was being developed on:
arunaiacademypgtrbbotany.in
From our SEO perspective, this created a potential problem.
Google was seeing multiple domains connected to the same Arunai Academy brand. Some older domains already had website history, indexed pages and search visibility, while the new domain was trying to establish its own presence.
Our concern was not that Google would automatically penalize the new website. The real concern was confusion and fragmentation of SEO signals.
We needed to make the new website's identity and preferred domain much clearer.
[Image: Old domains vs new domain]
When several domains contain similar brand information, course information, or pages targeting similar keywords, search engines have to determine which URL should be considered the most relevant version.
For Arunai Academy, this could potentially lead to:
This became the starting point of our technical SEO investigation.
Rather than simply creating more pages on the new website, we first wanted to understand what was happening across the existing domain ecosystem.
During our investigation, one of the major observations was that the new domain had very limited visibility in Google's index.
A site search for the new domain showed little to no indexed visibility, while older Arunai-related domains were still appearing.
For us, this was a signal that the problem needed deeper investigation.
We could not simply assume that the content was the problem.
We needed to check whether Google could:
Discover → Crawl → Understand → Select → Index
the new website correctly.
We Started With a Technical SEO Audit
Once the multi-domain issue was identified, we audited the new website to find other factors that could be preventing strong crawling and indexing.
During the process, we identified several technical issues, including:
This was an important turning point in the project.
We realized that solving the domain issue alone would not be enough. The new website also needed a clean technical foundation.
We did not try to fix every issue at the same time.
We created a practical priority:
We started by identifying broken pages and resources because they could affect both users and search engine crawlers.
Next, we looked at missing images and other website resources.
After the major technical issues, we focused on page titles, meta descriptions and internal URL structures.
This gave us a clear process instead of making isolated SEO changes.
Once the technical issues were identified, we focused on making the new domain more consistent.
We worked on:
The objective was simple:
Make it clear that arunaiacademypgtrbbotany. in is the current website and build its own SEO identity.
We also avoided unnecessarily repeating the same information across new pages.
Another important part of the project was improving the landing-page strategy.
Arunai Academy targets students searching for botany coaching across different examinations and locations.
Instead of creating pages that simply changed the location name, we developed unique content around the actual search intent.
The content focused on questions aspirants are likely to have:
This helped us move from a simple keyword-based approach towards a more useful landing-page strategy.
Because older Arunai domains were already online, we were particularly careful about creating content for the new website.
We did not want the new website to simply reproduce old pages word-for-word.
Our approach was to create unique, useful, and search-intent-focused content for the new domain.
Each landing page was developed with its own:
This gave the new website a stronger opportunity to establish its own content identity.
We also reviewed the structured-data strategy for the new website.
For Arunai Academy landing pages, we standardized the use of relevant structured data such as
The information was made specific to each page instead of using the same generic description and questions everywhere.
We also used genuine information about Arunai Academy's teaching approach, student support, achievements, and subject expertise wherever appropriate.
The goal was to help search engines better understand what each page represents.
One thing we did not want was to make the website sound like a generic coaching institute.
Arunai Academy already had real strengths that could be communicated through the website, including:
We incorporated these elements into the content strategy so that the website represented the actual academy rather than simply targeting search terms.
After redirecting the old Arunai Academy domains to the new website and improving the SEO structure, Arunai Academy started gaining visibility for relevant searches.
The screenshot below shows the website appearing for “PG TRB Botany Coaching Centre Dharmapuri," along with the academy's Google Business Profile.
This was a positive sign that the new domain was building a stronger presence in both organic and local search.
The Arunai Academy project was not about making one SEO change and expecting an immediate result.
We identified the major multi-domain challenge and then worked through the technical and content issues surrounding the new website.
We improved the SEO structure, created unique landing pages, reviewed technical errors, worked on metadata and structured data, and developed a clearer strategy for establishing the new domain.
At the same time, some areas, particularly Google indexing and organic visibility, require continuous monitoring because search engines need time to recrawl and reassess a website.
We continue to monitor:
The biggest lesson from this project was that SEO problems are not always caused by keywords or content alone.
In Arunai Academy's case, the first major question was:
"Why is the new domain not getting the visibility we expect while older Arunai domains are still present in Google?"
That question led us to investigate the entire website ecosystem.
From there, we identified technical SEO issues, domain-related concerns, indexing problems, content duplication risks and on-page optimization opportunities.
Instead of treating each issue separately, we built a step-by-step SEO approach around the new domain.
For us, the Arunai Academy project is a good example of how we approach SEO at Webbitech.
We don't start with "How many keywords can we add?"
We start with:
What is the actual problem?
Then we:
Identify → Analyze → Prioritize → Rectify → Optimize → Monitor
The Arunai Academy project started with a multiple-domain and indexing challenge, and that investigation helped us uncover and address several other technical and content-related SEO issues.
The objective was not just to make the website look optimized.
It was to build a clearer, cleaner, and more search-friendly digital foundation for Arunai Academy's new website.
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